Understanding distribution: strategies and opportunities for your brand

Distribution is a key element for any brand wishing to develop its business and reach its customers effectively. To succeed in a wide range of sectors, such as retail, foodservice and hospitality, it's essential to master the distribution strategies and channels available to you.

Whether you're a sales manager, sales director or area manager, you need to understand how distribution works and how it's evolving, such asomnichannel, which enables brands to connect with their customers through different points of contact, both online and physical. Learning how to navigate these distribution networks and optimize each stage of the process is crucial to improving the visibility of your products.

In this complex world, optimizing your strategy means using the right tools, such as CRM and SFA, designed to monitor the performance and merchandising of your products in-store.

On the Sidely Blog, you'll find a series of articles and resources to help you better understand these issues, deepen your knowledge and hone your skills in the art of distribution. Discover concrete strategies, expert advice and inspiring examples to guide you on your journey.

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