Trade Marketer

Trade Marketer

The Trade Marketer is responsible for developing and implementing specific point-of-sale marketing strategies to increase product visibility and boost sales. They work closely with sales teams and distributors to optimize product presence in the field and improve in-store performance.

1. Develop and implement in-store promotion and merchandising strategies (product showcasing, pirate or negotiated promotions, shelf headers, etc.).
2. Analyze product performance and adjust marketing actions according to results.
3. Negotiate and collaborate with distributors to optimize in-store promotions and events.
4. Monitor trade marketing budgets and ensure profitability.
5. Train distributors' sales teams on products and sales techniques.

• Bac +4/5 in Marketing, Business or Management (Master's degree in Marketing, business school, etc.).
• Specializations in operational marketing or sales strategy are often an asset.

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• Proficiency in data analysis tools (Excel, campaign management software, CRM).
• Knowledge of merchandising and point-of-sale promotion techniques.
• Project management skills and ability to work with sales teams.
• Mastery of negotiation and communication techniques with distributors.
• Knowledge of digital marketing levers applied to the point of sale (e.g. retail media).
• Creation and management of visual content for merchandising and in-store events.

• Organizational skills and ability to manage several projects simultaneously.
• Excellent interpersonal skills and ability to work as part of a team.
• Autonomy and proactivity.
• Strong commercial acumen and results orientation.
• Creativity to develop original and effective solutions to attract consumers.

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• Minimum 3 to 5 years' experience in operational marketing or trade marketing, ideally in a fast-moving consumer goods (FMCG) environment or in a specific sector (e.g. electronics, beauty products, etc.).
• Successful experience in project management and working with distributors is highly recommended.

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• After several years' experience, the Trade Marketer can progress to Trade Marketing Manager, Product Manager or Sales Manager.
• They can also take on more senior roles in marketing strategy or customer relations (Key Account Manager, Trade Marketing Director, etc.).

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• Gross annual remuneration is generally between 35,000 and 50,000 euros, depending on experience, company size and location.
• Performance bonuses and other benefits (luncheon vouchers, company car, bonuses, etc.) may be added to the remuneration package.

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• Mainly office-based work, but frequent travel to distributors and sales outlets.
• Dynamic environment, often in consumer goods companies, with regular contact with sales teams, distributors and customers.
• Workplace: open space, meeting room, store visits.

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• Excellent analytical skills to understand consumer behavior and market trends.
• High reactivity and flexibility to adjust marketing actions according to feedback from the field.
• The ability to propose and innovate to create effective marketing actions.
• Rigorous management of budgets and schedules.
• Good interpersonal skills to interact with a variety of players (internal teams, distributors, customers).

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