Merchandiser

Merchandiser

The Supermarket Merchandiser is responsible for the presentation and placement of products at the point of sale. By making products more visible, attractive and easily accessible to consumers, they boost sales and improve the customer experience.

1. Layout and relocation: strategically arrange products according to the planogram.
2. Performance analysis: Monitor key performance indicators (sales, inventory, turnover). In case of underperformance, propose corrective actions.
3. Staff training: Train store teams in product features and benefits, as well as sales advice techniques.
4. Space negotiation: Work with store managers and department heads to obtain the best shelf space.
5. Highlighting promotions: Install POS (point-of-sale advertising) to promote products.
6. Reporting: Provide regular reports on the effectiveness of implementations and opportunities for improvement.

A degree in marketing, business or management is often required. Specialized training in merchandising is also highly valued.

• Knowledge of merchandising and sales space management techniques.
• Proficiency in office tools (Excel, PowerPoint) to produce performance reports and analyses.
• Knowledge of consumer trends and customer behavior.

• A sense of aesthetics and presentation.
• Rigor and organization.
• Ability to work independently and as part of a team.

• 1 to 3 years' experience in a similar position, ideally in the mass distribution or retail sector.
• Experience in store layout management or sales is a plus.

Possible progression to Sector Manager, Category Manager, Merchandising Manager or Operations Director.

The salary of a GMS Merchandiser varies according to experience and region, but is generally between €25,000 and €40,000 gross per year.

• Work mainly in sales outlets, with frequent travel depending on the sites to be managed.
• Dynamic, collaborative atmosphere, often working with sales and marketing teams.

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• Attention to detail and presentation.
• Initiative and responsiveness to market needs.
• Good interpersonal skills to collaborate with internal and external teams.

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