Sales promoter

Sales promoter

The Sales Promoter is responsible for stimulating sales of a product or range of products in one or more points of sale, generally in supermarkets. He or she represents the brand to consumers and store staff, to maximize product visibility and purchase.

The Sales Promoter focuses on the execution of in-store actions, such as shelving, restocking, and the installation of promotional tools. Unlike the Area Manager, he has no negotiating role with store managers, but applies agreements already established. While the area manager steers the sales strategy in his territory, the promoter is more focused on operations and product visibility. These two roles complement each other to maximize point-of-sale performance.

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1. Point-of-sale activities: promotional events, demonstrations and tastings.
2. Merchandising: Optimizing product placement and presentation. Installation of POP displays to maximize product visibility and attract customer attention.
3. Staff training: Educate store staff on products to encourage sales.
4. Verification of compliance with commercial agreements: checks that agreements negotiated upstream (prices, promotions, shelf space) are applied in-store, and alerts customers if any discrepancies are noted.
5. Customer relations: Welcoming and advising customers to encourage sales.
6. Shelving and replenishment: Ensure that products are well stocked, correctly shelved according to agreements and avoid stock-outs.

Although it is possible to enter this profession with a Bac Pro Commerce or a BTS in Business Unit Management, a university degree in business or marketing is often preferred by employers.

• Knowledge of the company's products and services and their characteristics.
• Proficiency in office automation tools (Excel, PowerPoint, etc.) for reporting and monitoring KPIs.
• Ability to organize promotional actions and events in the field.

• Excellent communication and interpersonal skills.
• Autonomy and organizational skills.
• Dynamism, enthusiasm and negotiating skills.

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• 1 to 3 years' experience in a similar position or in a sales environment.
• Experience in the mass distribution or retail sector is a plus.

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• Progress to Regional Sales Manager, Merchandising Manager or Sales Operations Manager.
• Opportunities within head office, in marketing, strategy or customer account management.

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• Gross annual salary between €25,000 and €35,000, depending on experience and performance.
• Performance and target-related bonuses.

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• Field work with regular travel depending on geographical area.
• Dynamic environment with a strong team spirit and performance-oriented culture.

• Sense of persuasion and argumentation.
• Proactivity and initiative.
• Empathy and ability to understand customer needs.

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