Key Account Manager

Key Account Manager (KAM)

The Key Account Manager (KAM) is responsible for managing and developing commercial relationships with the company's strategic customers. He/she negotiates, manages key accounts and implements the sales strategy to maximize profitability and customer satisfaction. The KAM works closely with internal teams (marketing, production, customer service) to meet specific customer needs.

1. Manage and develop a portfolio of strategic customers and key accounts (major retailers, distribution groups, etc.) by identifying new business opportunities (introduction of new product ranges, implementation of specific promotions, extension of partnerships to other categories, etc.).
2. Negotiate contracts and commercial terms with key customers.
3. Coordinate actions between the various internal teams (marketing, logistics, sales, etc.) to guarantee customer satisfaction and proper execution of contracts.
4. Analyze customer account performance (sales, market share, margins) and implement corrective actions to achieve sales targets.
5. In the event of disputes or difficulties (late deliveries, stock shortages, commercial disagreements), KAM can help find rapid solutions and maintain a relationship of trust with its customers.

• Bac +5 in commerce, management, marketing or equivalent.
• Additional training in negotiation or key account management is a plus.

• Mastery of negotiation techniques and key account management.
• In-depth knowledge of CRM tools (Salesforce, HubSpot) for tracking customer performance.
• Business data analysis skills (Excel, Power BI) to assess performance and adjust strategies.

• Excellent communication and customer relations skills.
• Negotiation skills and ability to find win-win solutions.
• Ability to work independently while collaborating effectively with internal teams.

‍

• Minimum 5 years' experience in a similar position, ideally in a B2B or key account management sector.
• Experience in negotiating and managing strategic customers.

• Progress to Sales Director or Key Account Manager.
• Opportunities for advancement to strategic positions, such as National or International Account Manager.

• Gross annual salary between €50,000 and €80,000, depending on experience and results.
• Performance and target-related bonuses.

• Position generally based at company headquarters, with frequent travel to customers or strategic partners.
• Dynamic, results-oriented environment, with strong collaboration between sales teams and other departments.

• Excellent negotiation and long-term relationship management skills.
• Strategic sense and ability to anticipate customer needs.
• Autonomy, initiative and ability to manage complex projects.