Welcome to our area dedicated to trade marketing, a key discipline for maximizing collaboration between manufacturers and distributors and optimizing your point-of-sale performance!
Whether you're a FMCG brand looking for innovative strategies, a trade marketing manager or even a sector manager curious about the fundamentals, this category brings together practical and inspiring resources.
Dive into the Sidely blog, your source of inspiration for effective trade marketing strategies. You'll find concrete examples of successful collaborations, practical advice on how to make the most of CRM and other digital tools, and tips on how to boost your performance in the retail sector.
Sidely is with you every step of the way: creating a tailor-made trade marketing plan, successfully managing your promotional operations, and optimizing your distribution channels. We also talk about the trends that trade marketing professionals can't afford to ignore: the rise of digital solutions, the personalization of in-store campaigns, and much more.
Our resources are here to help you collaborate with retailers and points of sale, maximize your sales results and boost your brand's visibility. Browse through our articles to turn your ideas into concrete, impactful actions!
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