Marketing: the FMCG brands blog

What if you had finally found a blog dedicated to FMCG marketing?

With Sidely, explore all the strategic and operational aspects that enable national brands listed in supermarkets to improve their marketing mix and boost both their visibility and customer loyalty.

You'll discover a wide range of topics: how to build your product offer, define your pricing strategy, implement effective trade marketing techniques, or improve your category management practices.

We can also provide you with ideas for perfecting your marketing and point-of-sale activities, deploying your omnichannel strategies, and improving your performance indicators, such as distribution and digital detention.

With a mix of analysis, advice, concrete examples and case studies, our articles are aimed at both industry professionals who want to stay on top of trends and fine-tune their marketing strategies, and newcomers looking for theoretical and practical training in the world of FMCG.

Whether you're a marketing manager or a product manager, here you'll find everything you need to improve your marketing plan.

Immerse yourself in a world where innovation, data analysis, marketing strategy and CRM come together to take your brand to new heights!