The distribution and merchandising of parapharmacy products represents a strategic challenge for brands seeking to stand out in a constantly evolving market. Mastering best practices is crucial, whether in supermarkets, specialized parapharmacies, pharmacies or online channels.
The Sidely blog is your new companion in developing merchandising skills to increase product visibility, optimize shelf placement and boost sales.
Whether you're a pharmaceutical representative or a sales rep, discover how to leverage your CRM tool to manage distribution and improve pharmaceutical merchandising. Learn how to reinforce your products' presence at point-of-sale and tailor your sales actions to the specific needs of each customer segment.
We also keep abreast of innovations and changes in the sector, such as e-parapharmacy and new online sales models.
Useful resources for established brands and laboratories as well as for new players in this fast-growing market!
Sidely, the CRM that saves you time and market share
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