Welcome to the Sidely blog, your new ally in understanding and optimizing your food service strategies!
Aimed at food brands, this blog explores the challenges and opportunities facing a key sector that encompasses the CHR (café hôtel restaurant) and RHF (restauration hors foyer) networks, both on-trade and off-trade.
Immerse yourself in the distribution and sales prospecting strategies developed for the commercial and institutional catering sectors. We'll help you structure your sales rounds, reinforce your point-of-sale activities and optimize your activations to increase your presence in the field.
We also decipher trends and challenges in markets such as beer, wine and spirits. Whether you're looking to enrich your assortment or adapt to the new expectations of F&B, our articles offer you concrete keys to success.
Finally, we focus on the role of brand ambassadors, those essential players in creating a relationship of trust between your products and your customers. Explore with us the art of making your brands shine in a constantly evolving environment!
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