Category management is a strategic approach that transforms product category management into a sales performance lever. Whether you're a category manager, marketing manager or trade marketer, your missions will require you to master category strategy and approach, including merchandising.
In this section of the Sidely blog, you'll find all the resources you need to understand, apply and perfect this key method, which is particularly useful in supermarkets and specialist retailers.
Our articles explore the fundamentals of category management : data analysis to understand buying behavior, optimizing assortments to meet consumer expectations, essential tools to track your performance indicators or optimize your shelves and facings, and much more. With Sidely, you can collaborate effectively with the various retail chains to maximize the profitability of each category.
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