Founded in 1797 in Orléans, Maison Martin-Pouret is a French heritage company, renowned for its expertise in the manufacture of vinegars, mustards and gherkins. Heir to a centuries-old tradition, it has modernized its image and organization to remain a benchmark in the condiment market.
Distributed to supermarkets, restaurants and export markets, Martin-Pouret stands out for the quality of its products (100% French origin) and its local roots (its factory is based on the outskirts of Orléans), while pursuing a strategy of national and international growth.
When Paul-Olivier Claudepierre took over Maison Martin-Pouret, the sales team was already using a CRM tool. But it was outdated and limited to PCs, and no longer met the needs of a modern, mobile organization.
With his partner, he quickly identified the need to implement a more suitable solution: a tool that was easy to use, flexible in its updates and genuinely designed to support teams in the field.
Sidely is a concrete response to these challenges.
"What I immediately appreciated about Sidely was the simplicity of the tool and its use." - Paul-Olivier Claudepierre, Co-Director of Maison Martin-Pouret
For Maison Martin-Pouret, the major benefit of Sidely was its use on smartphones. This mobile access represented a considerable time-saver for the field teams, who had previously been obliged to use a tool available only on a computer.
The application's ergonomic design made it easy to learn. A test phase quickly confirmed the relevance of the solution, convincing the company to choose Sidely as its CRM.
"Implementation came quite naturally. We had very good support from Sidely from the outset, to configure the tool according to the specific features we needed, but also to train the teams and support them." - Paul-Olivier Claudepierre, Co-Director of Maison Martin-Pouret
Data integration was rapid, and the solution was parameterized according to the company's specific needs. In less than a month, the team was fully operational and using Sidely to its full potential.
"I'd say we were able to set up and really start exploiting Sidely in its entirety after a month." - Paul-Olivier Claudepierre
Simplicityof use and immediate adoption: the application is ergonomic, intuitive and requires no heavy training, which facilitated rapid take-up by sales teams.
Total mobility: available on mobile, tablet and web, Sidely accompanies sales staff in the field, enabling them to work efficiently where the old tool was limited to the office.
Ascalable CRM: the solution's automatic updates and flexibility guarantee a tool that constantly adapts to Maison Martin-Pouret's specific needs.
Area managers at Maison Martin-Pouret now use Sidely to prepare their sales rounds directly from the web interface. Thanks to the integrated map display, they can quickly identify priority points of sale, plan their trips and save precious time in organizing their days.
In the field, sales staff use the mobile application to prepare their appointments and carry out in-store surveys directly from their smartphones. The tool enables them to record shelf presence, actions taken and essential information linked to each visit in real time.
"The solution is very easy to use, whether it's to organize a field tour, take a survey or carry out a certain number of actions." -Paul-Olivier Claudepierre, Co-Director of Maison Martin-Pouret
After visits, Sidely also facilitates the feedback and debriefing of information to head office. Exchanges between field teams and management run more smoothly, based on accurate, centralized data.
"Sidely has become an essential tool in our work, both in the preparation of appointments, point-of-sale visits with statements, but also in the debriefing and feedback part." - Paul-Olivier Claudepierre
Time-saving tour organization and visit preparation.
More accurate and centralized information, facilitating decision-making.
Successful adoption of CRM, which has become a daily tool for all sales teams.
"The benefits of having a solution like Sidely are time savings, improved accuracy of information and greater rigor for teams, both in preparation and in field feedback." - Paul-Olivier Claudepierre
