Marketing mix and distribution: resources for brands

For FMCG brands, the challenges of distribution are as rich as they are varied. Fortunately, there's one tool they can use to navigate this competitive world: the marketing mix. 

Welcome to this section dedicated to the fundamentals of the FMCG marketing mix: Product, Price, Place and Communication. Discover how to optimize each of these levers to meet consumer expectations and strengthen your competitiveness in a constantly evolving market.

On the program: product positioning, the importance of packaging, building an appropriate pricing policy, optimizing supermarket distribution channels... You'll make progress in implementing your promotional strategies, and other innovative approaches to merchandising.

Whether you want to deepen your knowledge or find practical solutions to your marketing challenges, the Sidely blog is packed with resources to guide you through the world of the marketing mix as applied to all sectors: supermarkets, convenience stores and even parapharmacy.

And who knows? Maybe you'll also discover how CRM helps to strengthen the implementation and control of the marketing mix at the point of sale!