Sidely partners with Vusion to transform data into field actions

Brands and retailers currently have considerable volumes of data on sales, assortments, promotions, and even shopper behaviors. However, a large portion of this data remains exploited only at headquarters, far from the realities of the field. This results in decisions made too late, approximate prioritization, and sales teams that lack concrete arguments in-store.

It is precisely this gap between the wealth of data and its operational use that holds back sales performance. Field sales representatives are not data analysts. They need clear, prioritized, and directly actionable information to know where to go, what to do, and what to say at the point of sale.

In this context, Sidely announces its partnership with Vusion (formerly Memory), Vusion's data platform dedicated to analyzing and enriching retailer data. Together, Sidely and Vusion finally reconnect headquarters data to the field, by integrating it directly into the heart of the CRM used daily by sales forces.

The goal is simple: to transform granular and near real-time data into concrete in-store actions, at every stage of the sales cycle, from targeting to the field visit.

Sidely × Vusion: a partnership supporting field performance

Two complementary areas of expertise

Vusion supports retailers as well as brands in the strategic exploitation of data from their partner stores. It allows for the analysis and enrichment of retailer data in category management, media, and logistics to optimize steering and decision-making. Thanks to analysis tools based on exhaustive and granular data, Vusion transforms data into clear, fast, and high-impact recommendations, allowing its clients to focus on decisions with higher added value.

Sidely, on its part, is a French cloud SFA CRM designed for mobile sales teams and field sales forces. It centralizes route planning, visit preparation, field checks (numeric distribution, shelf space, out-of-stocks, promotions), order taking, and sales performance steering, all in a single, intuitive mobile platform that can be used offline.

A joint promise: moving from data to action

By combining Vusion's granular data with the Sidely CRM, sales teams finally have a unique tool to leverage data where it truly creates value: in-store.

Data is no longer consulted retrospectively in separate tools. It is integrated, contextualized, and directly actionable within the CRM when the sales rep is preparing and conducting their store visit.

Reconnecting headquarters data to the field: Sidely as the data repository

With this partnership, Sidely becomes the operational repository for Vusion data. The analyses produced at headquarters are integrated directly into the CRM in the field and used daily by all roles in the sales organization.

Identifying stores with the highest potential

Vusion data makes it possible to precisely identify points of sale with the highest business stakes. Integrated into Sidely, they are used to target priority stores to speed up the adoption of innovations and focus sales efforts where the impact is maximized.

Field teams no longer visit out of habit, but based on objective, shared potential.

Steering product presence in near real-time

Product presence, out-of-stocks, and missing items are analyzed using fresh, actionable data. Sidely allows visits to be prioritized based on the associated loss of earnings, to act quickly on critical situations.

Data becomes an operational prioritization tool: management teams steer network performance using consolidated weekly data. They can compare stores, regions, and periods (YTD vs YTD-1), quickly identify at-risk or high-potential areas, and make more effective decisions.

The goal is clear: decide at D+7 when the market decides at M+1.

Defining and adjusting the assortment by store

Thanks to the granularity of Vusion data, assortments can be defined and adjusted store by store. Teams adapt their sales to local specificities to maximize the impact of innovations and strategic products.

The approach becomes finer, more personalized, and more successful.

Measuring the impact of merchandising actions

Merchandising actions are supported by reliable, objective indicators. In-store initiatives no longer rely on self-reporting, but on concrete data making it possible to measure the real impact of shelf setups, resets, and product displays.

Optimizing promotional performance

Promotional campaigns are easier to pitch and steer. Vusion data makes it easier to justify merchandising strategies, strengthens commitment at the point of sale, and allows for precise measurement of the performance of completed actions.

Analyzing sell-out and steering store performance

Teams have a precise, updated view of sell-out per store. Weekly data from the previous week allows for the analysis of quantities sold per product, sales revenue generated, average real selling price, as well as associated store and product information. This reading is enriched by reliable historical records, including cumulative sell-out since the beginning of the year (YTD and YTD-1) and sales over the rolling last twelve months, to compare performance over time.

For administrators, centralizing reliable sell-out data in a single tool represents a significant operational time savings.

Concrete use cases for field sales teams

Thanks to the integration of Vusion data into Sidely, field sales reps arrive for visits with a clear and factual view of the store's situation.

They have:

• Actual sales and prices charged

• Clearly identified store priorities

• An immediate view of top-selling products, out-of-stocks, and anomalies

• A precise calculation of lost earnings before talking with the department manager

Data is no longer a complex analysis tool, but a real lever for dialogue and action in-store.

For the field sales rep, the integration of Vusion data into Sidely translates into immediate time savings. Manual checks and analyses are heavily reduced, in favor of data that is already structured and prioritized.

The representative arrives at the visit with a factual, credible, and quantified sales pitch, directly usable in discussions with the department manager. The corrective actions to be carried out are clearly identified, targeted, and prioritized, allowing for more effective action in-store.

Sidely + Vusion: tenfold increased field efficiency

Vusion offers an exhaustive, granular, and updated database in near real-time.

Combined with Sidely CRM, you finally reconnect headquarters data to the field, making it easily usable at every stage of the sales cycle: targeting, planning, preparation, visits…

Centralized in the CRM, data becomes a true lever for action for your sales teams.

Want to know more about this partnership?

You can contact the Vusion team at the following address:
contact@inthememory.com