Sidely vs. Fieldpro
FieldPro is a CRM and SFA solution developed by Optimetriks, a company based in Nairobi and Paris.
The platform is designed to digitize field operations, particularly in emerging markets. It helps brands with data collection, sales performance tracking, distributor management, and sales traceability through a mobile app.
The solution primarily targets the FMCG industry, agricultural sectors, and distribution networks in countries with high field activity (Africa, Asia, South America).
Discover how Sidely compares to FieldPro on the features that really matter day-to-day.
General information
Nationality
French / Kenyan
French
Year founded
2013
2019
Available langages
French, English, Spanish, Portuguese
French, English, Italian, German, Spanish
Data hosting
Ireland, with regional offices in Africa and Asia
France
Solution type
CRM
CRM SFA
Target industries
Fast-moving consumer goods (FMCG), food processing and agriculture, pharmacy and healthcare, indirect distribution/wholesalers, telecoms and energy, NGO sector
Retail, Healthcare, Construction, Insurance, Banking, Agriculture, Energy.
Cost and Business Model
Estimated cost
By quotation, depending on the number of users and activated modules
€59 or €99/month/user
Mandatory deployment cost
Additional cost for multi-device
Free trial
Technical environment and accessibility
Environment
Android, iOS
Android, iOS, Windows
Main access mode
SaaS (mobile + web app)
SaaS (mobile + web app)
Accessibility and UX
Mobile-first application, sober and functional but less fluid interface, execution-oriented rather than analysis-oriented user experience
Consistent experience, smooth interface designed for the field
Implementation time
Fast (1-2 months)
Fast (1-2 months)
Deployment effort
Moderate
Moderate
Works without internet
Synchronization
Manual or semi-automatic upon internet reconnection
Automatic, in real time
Route planning and optimization
Route planification
Multi-outlet selection on map
Restriction/constraint based on point of sale characteristics
Route optimization
Optimized route (departure/arrival)
multi-day optimization
Overnight stay management
Sales territory management
Sales territory management
Automatic optimization
Manual optimization
Map visualization of territory management
Not specified
Mapping and Visit Tracking
Map visualization
Planning with map (mobil)
Planning with map (web)
Visit geolocation
Visit timestamping
Visit duration tracking
Visit preparation assistance
Last visit statistics
Point-of-Sale Management
Adding/viewing notes
Creating a point of sale on mobile
Editing a point of sale on mobile
Field Audits and Merchandising
Audit and information form
Scheduling next visit at end of audit
Auto-update of shelf share
Fixture and POS display tracking
Tracking of promotional operations and joint actions
Competitor tracking
Picking management
Category tier management
Multi-brand management
Not specified
Multi-category management
Not specified
Scannable barcode
Field qualification
Not specified
Reporting, Sales Plan, and Order Taking
Report management
Automatic sales plan generation
Not specified
Order taking
Order form in PDF format
Not specified
Automatic emailing of order forms
Not specified
Documentation and Photos
Document library (EDM)
Photo gallery/library
Photo upload
Photo-visit link
Filtering photos by visit/audit
Reporting, Analytics, and BI
Analytics, reports, and dashboards
Custom report creation
Not specified
Graphic visualization
Not specified
Report exports
Not specified
BI Tools
Not native, but data exportable to Power BI.
Not native, external BI integrated
AI and automation
AI Tools
Field AI: report pre-filling, dictation, alerts, prioritization, route optimization
Administration and Rights Management
Management of roles and permissions
Administration
Web interface but semi-technical configuration requiring training; forms/reporting to be configured by the project team (FieldPro or independently if trained)
Accessible to managers, simple configuration from the back office
Integrations and ecosystem
Integration ecosystem
Open REST API, integration options available (ERP, retail, BI, e-commerce) via technical partners
Standard connectors (ERP, CRM, BI, Vusion), open API/webhooks
Google Calendar Synchronization
Outlook synchronization
Navigation app integration
External datas and sell-out
Distributor sales/stock data can be imported, but there is no automated management
Distributor panel data
Yes, as an add-on
Customer Support and Onboarding
Support
Support in English and French via email/chat, remote training during deployment, team based between Paris and Nairobi
Personalized support, dedicated Customer Success, chat, training, fast onboarding