Sales optimization in mass retail
A white paper to understand the transformations in the FMCG market and the keys to adapting your sales strategy.
What the e-book contains
10 min read
Analyze the key developments in the FMCG market in 2026, with the reshuffling of formats, the rise of private labels, new consumer expectations, and increased pressure on brand performance.
Explore the reality on the ground and the changes in the role of sales teams: less time, more business demands, more data, and reinforced operational responsibility.
Structure a management approach based on the intersection of sell-out, retail panels, and field data to transform information into concrete decisions executed in-store.
Understand the role of AI in visit preparation, priority targeting, tour planning, and performance analysis.
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Webinar replay: how Eckes-Granini is reinventing field monitoring and execution with AI
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