The On-Premise (Horeca) and Foodservice sales representative practices one of the last sales professions where relationship-building remains the primary value-add, but their digital equipment and customer loyalty are becoming critical stakes. Sidely surveyed On-Premise and Foodservice sales representatives in France between March and May 2026, regarding their productivity, tools, compensation, and use of data and artificial intelligence. Download the complete study to explore all of the results.

Table of contents:

• Work organization

• Work environment

• Sales organization

• Sales tools used

• Use of artificial intelligence

• Data-driven management

• The reality of the job: pros and cons

• Recruitment and career aspirations

• Compensation

Key takeaways from this study, in a few figures:

• Sales representatives equipped with a CRM and a planner make 9.8 visits per day compared to 6.6 without tools

• Average total compensation of 50,527 gross euros per year, with a gap of up to 3.2 times depending on profiles

• 51.6% of sales representatives plan to leave their positions within the next 3 years

• 30.6% already use artificial intelligence, the highest adoption rate among the field professions studied by Sidely

• 86.1% have received no training on AI, whereas 100% of trained sales representatives perceive its benefits