Webinar replay: how Eckes-Granini is reinventing field monitoring and execution with AI
Eckes-Granini manages a sales force of 50 field representatives in supermarkets. Faced with an ambitious diversification strategy and tools that had become too rigid, they decided to rethink everything: their shelf audits, their CRM, and how they manage their teams. In our webinar, discover how technology has enabled them to increase efficiency without increasing headcount.
What the e-book contains
50 min of viewing
Key takeaways from this webinar, in a few figures:
+30 minutes saved per field visit
7 product categories covered vs 4 previously
Managed product portfolio multiplied by 4
50 sales representatives trained and full implementation in 3 months
0 additional recruitment
The 5 lessons from Rémy (DNV, Eckes-Granini) on transformation:
Embrace the complete CRM + Image Recognition shift
Choose partners, not service providers: co-creation makes the difference
3 players with a shared DNA: innovation, agility, and availability
Ensure optimal adoption by sales reps from Day 1
Measure what really matters
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