Discover how Hoope won over mass retail with Sidely

Discover how Hoope won over mass retail with Sidely

How Hoope conquered supermarkets with Sidely

Fast-moving consumer goods ready for distribution

4 steps to find out which points of sale to visit

Discover how to identify which stores to prioritize to maximize the efficiency of your sales initiatives and focus your efforts where they will have the greatest impact.

Margot Bonhomme

Margot Bonhomme

Marketing & Communication Manager at Sidely

Updated on

What the e-book contains

6 min read

This practical guide helps you organize your field visits, increasing the number of stores visited while reducing time spent on the road.

  • Define your essential criteria (profitability, potential, proximity…) to target your most relevant stores.

  • Save your criteria in your CRM to facilitate decision-making when planning your routes.

  • Get a comprehensive overview of high-priority stores, optimize your trips, and avoid unnecessary travel.

  • Organize your store visits based on established priorities to maximize the impact of each trip.

The area manager professions in 2026

Discover the trends, the challenges, and the key figures.