Who is Maison Martin-Pouret?

Founded in 1797 in Orléans, Maison Martin-Pouret is a French heritage company that embodies excellence in the production of vinegars, mustards, and pickles. Heir to a centuries-old tradition, it has successfully combined artisanal know-how and modernity to remain an essential benchmark in the high-end condiment market.

Present in supermarkets, restaurants, and export markets, Martin-Pouret stands out for its commitment to quality, with 100% of its products of French origin. Based on the outskirts of Orléans, the company is pursuing an ambitious growth strategy, both nationally and internationally, while preserving the values that make it unique.

With a small but dynamic sales team, the company relies on operational efficiency and proximity to its customers to conquer new markets. It was with this optimization logic in mind that Paul-Olivier Claudepierre and his partner launched the search for a modernized CRM solution.

The initial challenge: a CRM that no longer kept up the pace

When Paul-Olivier Claudepierre took over Maison Martin-Pouret, the sales team already had a CRM. However, this aging tool had one major limitation: it only worked on computers. For a team constantly in the field, this constraint quickly became a hurdle to responsiveness and efficiency.

Sales representatives had to log their activities after the fact, which created delays in transmitting information. Area managers, responsible for organizing routes, could only do so from the office. This situation slowed down decision-making and limited the field team's ability to adapt quickly to opportunities.

Paul-Olivier Claudepierre and his partner quickly identified the need: a flexible solution, accessible from any device, ergonomic, and capable of evolving with the specific needs of the business. A CRM designed to support mobile teams, not to trap them in an office-bound logic.

Why Sidely?

The choice of Sidely was a natural fit given the defined criteria. The tool immediately addressed the major constraint: an efficient, easy-to-use mobile application that did not require complex training to be operational.

Paul-Olivier Claudepierre highlights what won him over from the start: "What I immediately liked about Sidely was the simplicity of the tool and its use."

This immediate accessibility is not a minor detail. For a commercial SME, the rapid adoption of a solution is crucial. A CRM that is too complex risks creating resistance to change or remaining underutilized. Sidely eliminates this risk by focusing on an intuitive interface and a design built around the end-user.

The adoption of Sidely: a frictionless deployment

The implementation phase confirmed the relevance of the choice. Maison Martin-Pouret benefited from quality support from the Sidely team, who configured the tool according to the company's business specificities while training the teams on its use.

Paul-Olivier Claudepierre details this positive experience: "The implementation happened very naturally. We had great support from Sidely at the beginning, to configure the tool according to the specific needs we had, but also to train the teams and support them."

Data integration was completed quickly. No technical bottlenecks slowed down the process. In less than a month, the sales team was fully operational and leveraging Sidely entirely in their daily routine.

"I would say we were able to set up and really start utilizing the entirety of Sidely within a month," confirms Paul-Olivier Claudepierre.

This rapid ramp-up demonstrates two key elements: the quality of the initial support and the ergonomic relevance of the tool. For a sales-focused SME, this is a major asset.

How Sidely transforms the teams' daily work

Total mobility is the first noticeable change. Available on smartphones, tablets, and the web, Sidely supports sales reps in the field and in the office according to their needs. This flexibility transforms the way they plan routes, conduct visits, and report information.

Area managers now use the web interface to plan their routes with precision. Thanks to the integrated map visualization, they quickly identify priority points of sale, plan their itineraries, and save a considerable amount of time organizing their days.

In the field, sales reps take full advantage of the mobile application. Before each visit, they consult the customer information stored in Sidely. During the visit, they use the tool to perform in-store audits, record shelf presence, note actions taken, and update essential data. Everything is done in real time, directly from their smartphone.

This immediacy changes everything. No more paper notebooks and manual reporting. No more information arriving late at headquarters.

The tangible benefits

Three major benefits emerged quickly after adoption.

The first is time savings in route planning and visit preparation. Area managers save hours every week by avoiding time-consuming manual work and having immediate access to customer mapping.

The second is the precision and centralization of information. Before Sidely, data was fragmented across field notebooks, emails, and phone calls. With Sidely, a single source of truth centralizes all relevant elements. Decision-making is facilitated and based on reliable data.

The third benefit is improved discipline among the teams. Knowing that all actions are recorded and centralized, sales reps adopt greater discipline in tracking their actions and in the quality of their field reports.

A telling example: a visit to a major retailer

Consider the concrete situation of a store visit. Before Sidely, the process took time and led to errors.

The sales rep consulted a physical planner or an email to find out the store manager's name and the specific goals of the visit. Once in the store, they did their audit on paper. They noted products on shelves, active promotions, and actions to be taken. At the end of the day, they had to retype all their notes into the CRM back at the office.

With Sidely, the visit is done differently. The sales rep checks the mobile app directly before stepping inside the store. They see the history of previous visits, notes left by colleagues, and specific goals set for this visit. In-store, they conduct their audit directly in Sidely. The data is saved in real time, precise and complete.

Once back, no extra administrative work is required. Headquarters has immediate access to all visit details. Communication between the field and management becomes smoother, based on facts rather than approximations.

The overall impact: a CRM that has become indispensable

Several months after deployment, Sidely has become an indispensable tool for Maison Martin-Pouret. Its use extends to all areas of sales work: meeting preparation, in-store visits with audits, as well as debriefing and reporting information back.

Paul-Olivier Claudepierre summarizes the impact: "Sidely has become an indispensable tool in our work, both in preparing meetings, conducting store visits with audits, but also in the debriefing and reporting phase back to headquarters."

He also adds: "The benefits of having a solution like Sidely are time savings, improved precision in information, and higher discipline among teams, both in preparation and in field reporting."

For Maison Martin-Pouret, this transformation represents much more than a simple technological update. It is a true paradigm shift in sales management: moving from a limited desktop tool to a complete, mobile solution that puts field teams at the center and facilitates real-time decision-making.