The impact of data on brands' commercial strategy

5 business issues related to sales data

Discover the 5 major issues facing DNVs and sales departments when it comes to data management, and what this means for their brand.

Use data to prioritize your sales actions and plan your rounds

The use of data enables you - among other things - to prioritize your sales actions and plan your sales force's rounds strategically. Find out how to do this in concrete terms: activation/optimization of sales outlets, tour planning, appointment optimization, data collection...

Using data to sell better in the field and to the buyer

Data is a tool of persuasion: it enables your sales force to present convincing arguments based on concrete facts, and strengthens your position in negotiations with buyers.

Use data to measure your sales performance

To evaluate and improve the performance of your products, your stores and your sales teams, there's no secret: analyze your data. This data will help you make decisions and adjust your sales strategy.