6 reasons to use your smartphone to accelerate your business development

The smartphone made a sensational entry into our lives just over 10 years ago. It has not only disrupted our personal lives, but it has also become predominant in our professional lives. While everything started with access to email, mobile business applications and mobile CRMs have gradually emerged to facilitate the daily routine of sales teams in the field thanks to a multitude of features.

Even though a large number of historic business CRM software publishers still turn their backs on mobile by releasing degraded versions of their products or responsive mobile versions that are not always user-friendly, the power of the smartphone and its democratization now make it an essential tool for professionals, and for sales forces in particular.

Here are some of the reasons why you have every interest in not neglecting the smartphone and mobile business applications in your business strategy.

The centralization of your sales data

With a business mobile CRM application, all data from your company's sales ecosystem is stored and easily accessible by all your collaborators, wherever they may be. At the office, at home, or on the go, your sales reps now have access to the data that will allow them to sell more and sell better: from the history of interactions with a prospect to tracking their targets, as well as agreements and contracts signed with a client.

Advantage: real-time access to information

The ability to view and update customer information and sales data in real time is essential for making better decisions and reacting quickly to opportunities or issues.

Less paperwork thanks to the smartphone

Cloud storage allows you to store and thus provide access to all the documents that will be useful for your sales reps' daily tasks: updated pricing, product presentations, digital catalogs... With the smartphone, your sales reps are freer (and less loaded): no more briefcases overflowing with loose papers and incomplete presentations, the mobile is the ideal tool to access the right information at the right time.

The information reported back is spontaneous, and therefore of better quality, and shared in real-time: no more losses and no more information withholding possible.

Advantage 1: improved customer responsiveness

By having immediate access to information via their smartphone, sales reps can respond faster to customer requests, concerns, or needs. This improves customer satisfaction and can help strengthen relationships.

Advantage 2: reduction of administrative tasks

By entering information directly into the CRM via a smartphone, sales reps can reduce the time spent on administrative tasks and double data entry, leaving them with more time to focus on selling and customer service.

A more modern image for your company

To be honest, arriving at a client meeting or doing a visit with loose sheets of paper, files under your arm, and a notepad in 2020 does not necessarily project a very modern image of your company... And this also counts if your sector managers are equipped with a laptop. Although this may seem trivial, this perception can have an impact at the time of decision-making, regardless of the professionalism you or your employees have demonstrated.

Quick and easy access to information will save you from an avoidable dose of stress and allow you to focus on completing your tasks, or approach your negotiation calmly.

Advantage: collaboration and information sharing

Mobile access facilitates collaboration between sales team members and other departments by allowing easy sharing of information and updates, even when they are on the go.

The smartphone saves time

By eliminating or optimizing all time-consuming, low value-added tasks (visit reports, expense reports, territory planning, etc.), you will free up precious time for your sales reps to focus on what really matters: visits and client meetings.

Better organization of your employees' time will free them from a great deal of frustration, and providing tools like voice dictation for reports or information feedback forms will give you much better visibility into your company's sales performance and an accurate overview of the field.

Advantage: optimization of planning and organization

Mobile CRM tools often enable better task and schedule management, with calendar and reminder features. This helps sales reps organize their visits and meetings efficiently, thereby maximizing their productivity.

Better mobility thanks to applications

The smartphone is an indispensable tool in our daily lives (both personal and professional) and this is especially true for field sales reps. On the road or at the office, they need reliable and efficient tools to manage their busy schedules, stay organized, and maintain a high level of productivity.

And for this, native mobile applications can help them: GPS, contact management, calendars... Their smartphone contains all the information they need while traveling and can truly make a difference in their daily work.

Advantage: mobility and flexibility

Area managers and traveling sales reps are often in the field, visiting clients and stores. Having mobile access to the CRM allows them to stay connected and productive without being tied to a desk or a laptop, offering maximum flexibility in their daily activities.

The smartphone saves you money

Put together, the increased efficiency of your employees will invariably bring you substantial savings. It is estimated today that a field sales rep only dedicates about one-third of their time to selling, with the rest being consumed by administrative or low value-added tasks. It is therefore quite easy to imagine that reversing this trend will have beneficial consequences on your business activity.

To implement a sales strategy tailored to your sales reps' mobility needs, the smartphone today represents your primary ally to get the best out of your nomadic teams and to finally have visibility of the field.

Sidely is a CRM software dedicated to mobile sales forces. Mobile first (designed for mobile and then adapted for the web), Sidely harnesses the full power of smartphones to make the daily life of sales forces easier.